Soregi® is a company with 40 years of activity that is dedicated to agricultural production and commercialization, mainly carrots and potatoes.
This project aimed to redesign the brand and its communication, maintaining some connection to the elements existing in the previous identity – the rabbit and the carrot.

The symbol is created from the stylization of the “head” of the carrot, but there we can find the sun and the rabbit's head, too.
To communicate the high quality products produced through ecological agricultural techniques, with due respect for biodiversity and the preservation natural resources such as water and soil, was also a priority.
The signature "High Quality Sustainable Food" was created to strengthen that purpose; plus, the statement "healthy, safe and tasty".