Nuncifarma sells equipment, products and all kinds of supplies for clinics, hospitals and pharmacies. The rebrand project arises from the need of Nuncifarma to impose itself in the national market, with the aim of conveying all its acquired experience in this business area. So, the main purpose was to modernize the brand, appealing to its target audience and inspiring medical, innovation and high-tech values. The stylized and light shapes of the symbol, the straight lines of the logotype, the chromatic palette and the light/shadow effects aim to attribute to the brand these values, allied to an institutional universe.